Paul’s Story
From the beaches of Muizenberg to surf contests across the world, Paul Sampson’s journey has been defined by passion, discipline, and a refusal to quit. Rising through the ranks, winning international events, and earning a #1 spot in the Africa Surf Alliance, this is the story of a competitor with vision.
But it’s also a story of leadership. The Chow Brand speaks to resilience and creativity. The African Surf Alliance gives structure and support to young athletes chasing their own path, in surfing, in sport, and in life.
What started with a board and a dream has grown into something bigger: a platform, a movement, and a challenge to the status quo. Because success isn’t just about making it, it’s about opening the door behind you.
Best Sellers
Every wave tells a story, and so does every pair of kicks. Paul’s signature sneaker collection blends surf-inspired design with everyday comfort, capturing the colors and spirit of iconic breaks around the world.
The Sampson Sandline
R2,600
Inspired by Cape Town’s golden beaches, the Sandline sneaker features rich tan suede, bold black soles and laces, with a subtle white heel detail reminiscent of ocean foam.
The Sampson Atlantic Mist
R2,600
Capturing the calm clarity of dawn waves off Cape Town’s coast, the Atlantic Mist sneaker boasts smooth mist-grey leather, white laces and soles, with a warm tan lining.
The Sampson Crest
R2,600
Embodying the spirit of South African surf legend Paul Sampson, the Crest sneaker merges sleek black leather with a gold accent, white heel tab, and bold black sole.
Learn To Surf Today
Ready to ride the waves? Learn from Paul Sampson, who tailors lessons
to all levels, helping you conquer surfing with confidence.
Upcoming Events
Stay connected with the surf community and catch Paul at upcoming competitions, demos, and meet-and-greets. Check out the schedule below to see where you can watch him ride or connect in person.
Become A Sponsor
Join Paul on his journey to push the boundaries of competitive surfing and inspire the next generation of wave riders. Your support helps fund training, travel to competitions, and community outreach programs that share the stoke of surfing with others.
